Henry Jenkins

Chief Advisor & Senior Research Fellow


Henry Jenkins is the Provost's Professor of Communication Journalism and Cinematic Arts at USC's Annenberg School for Communication and Journalism. He joined USC from the Massachusetts Institute of Technology, where he was Peter de Florez Professor in the Humanities. He directed MIT's Comparative Media Studies graduate degree program from 1993-2009, setting an innovative research agenda during a time of fundamental change in communication, journalism and entertainment.

As one of the first media scholars to chart the changing role of the audience in an environment of increasingly pervasive digital content, Jenkins has been at the forefront of understanding the effects of participatory media on society, politics and culture. His research gives key insights to the success of social-networking web sites, networked computer games, online fan communities and other advocacy organizations, and emerging news media outlets.

Jenkins has also played a central role in demonstrating the importance of new media technologies in educational settings. He has worked closely with the John D. and Catherine T. MacArthur Foundation to shape a media literacy program designed to explore the effects of participatory media on young people, and reveal potential new pathways for education through emerging digital media. He is Principal Investigator on the Media Activism Participatory Politics project. His most recent books include Reading in a Participatory Culture: Remixing Moby-Dick in the Literature Classroom (with Wyn Kelley, Katie Clinton, Jenna McWilliams, Ricardo Pitts-Wiley and Erin Reilly) and Spreadable Media: Creating Meaning and Value in a Networked Society (with Sam Ford and Joshua Green).

  • In recent years, transmedia has come into the spotlight among those creating and using media and technology for children.  We believe that transmedia has the potential to be a valuable tool...

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