Alex Gold

Media & Events Assistant
Annenberg Innovation Lab
Class of 2015


Alex Gold is the Media & Events Assistant at the Annenberg Innovation Lab. Gold promotes Innovation Lab events, creates AIL's weekly eNews publication, updates the website, and manages social media content, analytics and engagement.

Gold has over three years of experience in music public relations, publicity, social media, and artist management, having utilized social media to promote a large roster of bands, including: Fishbone, Slightly Stoopid, Rebelution, The Expendables, Karl Denson's Tiny Universe, Greyboy Allstars, Alan Evan's Trio, and more.

As an executive assistant at Lion Child Media & Management, Gold managed social media strategy, and content creation for punk-rock record label, DC Jam Records; maintained and monitored Lion Child's online presence; created and managed multi-platform social media content for Rock N Roll Resort music festival; implemented social media & tour marketing campaigns for Alan Evan’s Trio; and coordinated management and publicity efforts on behalf of Steel Toed Slippers.

Gold interned at some of the top music publicity firms in LA, including the Mitch Schneider Organization. At MSOPR, Alex worked on the incredible accounts of high-profile artists and clients such as Slash (Guns & Roses), The Vans Warped Tour, Smashing Pumpkins, Calvin Harris, Deadmau5, Datsik, Ponderosa, The Offspring, and many more.

Currently, Gold is pursuing his Master's degree in Strategic Public Relations through the Annenberg School of Communication & Journalism. He graduated cum laude from California State University San Marcos from the Business Administration program, with an emphasis in Entrepreneurship.

Leveraging Awesomeness: USC Annenberg Innovation Lab’s Music Fan Research Project

What a fantastic summer. Through the lens of Leveraging Engagement, we have studied how music fans interact and engage with...

Digital Hollywood - Activating Music and Sports Fanbases Panel Recap

On Wednesday, April 29th, Managing Director of USC Annenberg Innovation Lab moderated a panel on “Activating the Fanbase for Music...

Digital Hollywood - VR-AR Immersive Storytelling Panel Recap

On Tuesday, April 28th, an eager group of Digital Hollywood panelists, participants and tech enthusiasts filed into the packed conference...

What is a Think & Do?

USC’s Annenberg Innovation Lab Research Fellows Erin Reilly and Susan Resnick West designed the Think & Do process to foster...

Six Startups Compete For Funding Money

"The Annenberg Innovation Lab hosted the 2015 Evening of Innovation on Thursday evening to showcase the year’s Innovation Lab projects...

Evening of Innovation 2015 Recap

On Wednesday night, hundreds crowded into USC Annenberg's west lobby to watch six student startup teams pitch their entrepreneurial ventures...

The A List with Alison Lebovitz: Jonathan Taplin, Season 7 Episode 1

 "Jonathan Taplin has enjoyed a lengthy and varied career with a finger on the pulse of an evolving media landscape....

Sleeping Through A Revolution with Jonathan Taplin - Full Video Recap

Jonathan Taplin leads an digital & ethical discourse of the Internet's effect on creative industries.

SXSW 2015 - New Screens and Digital Ethics Panels Recap

SXSW Interactive Panels featured USC Annenberg Innovation Lab Researchers Erin Reilly, Geoffrey Long, Francesca Marie Smith, Alisa Katz + more.

BLP Student Spotlight: Adam Hollander - CityKey

Adam Hollander, Founder & CEO of CityKey, worked in hospitality and hotel operations for a number of years before embarking...