This past weekend in Austin, hundreds of thousands gathered to talk tech, the latest buzz-worthy fan-favorites (e.g. Meerkat), and on two particular panels--the future of storytelling in entertainment/media, as well as digital ethics and privacy concerns in a booming digital era.

SXSW Interactive - New Screens Panel on Sunday, March 15th, featured USC Annenberg Innovation Lab Researchers Geoffrey Long, Francesca Marie Smith, and Alisa Katz.

Listen to the panel on SoundCloud:

On Tuesday, 3/17, the SXSW Interactive - Digital Ethics panel, featured Erin Reilly (Managing Director of USC Annenberg Innovation Lab), Don Heider (Founder of Center for Digital Ethics and Dean for the School of Communication at Loyola University Chicago), Susan Etlinger (Industry Analyst, Altimeter Group), and Brian Abamont (Lead Technology Counsel, State Farm Insurance).

Listen to the panel on SoundCloud:

Check out our fun Storify recap with some social media highlights from both panels: