Leveraging Awesomeness: USC Annenberg Innovation Lab’s Music Fan Research Project

What a fantastic summer. Through the lens of Leveraging Engagement, we have studied how music fans interact and engage with...

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What is a Think & Do?

USC’s Annenberg Innovation Lab Research Fellows Erin Reilly and Susan Resnick West designed the Think & Do process to foster... Read More

Media Industry Taps Disruptive Tech to Understand, Leverage Fan Passions

The Internet, smartphones and related technologies, are enabling fans to play a more central and active role in an evolving... Read More

Geek Speaks: The Future of Comics - feat. Scott McCloud & Henry Jenkins

Which of McCloud's predictions came true, what surprising new twists and developments have emerged, and where might comics go in... Read More

Global Fans “decoded” through the Logics of Engagement in FANS.PASSIONS.BRANDS Study

Launched by Havas Sports & Entertainment in partnership with USC Annenberg Innovation Lab 

USC Annenberg aims to predict digital future through The Edison Project

USC Annenberg Innovation Lab initiative proposes that the next wave of economic growth will come from imagination and creativityMove over,... Read More

Annenberg Innovation Lab's CRUNCH Lunch Recap with Dmitiri Williams

In this week’s CRUNCH Lunch, our last of the semester, Williams shared his incredible predictive social analytics model and startup... Read More

Past CRUNCH Incubator Winners Share Their Success Story

Last year's CRUNCH Hackathon winners, Susannah Luthi and her partner, Niree Noel, are finally seeing their hard work pay off.

Sleeping Through A Revolution with Jonathan Taplin - Full Video Recap

Jonathan Taplin leads an digital & ethical discourse of the Internet's effect on creative industries.

Stunt Players & CRUNCH

Innovation in the Crunch Course by Hunter R. Crowder

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